Justin Moore’s book is the key to his lasting legacy. He built his content empire on YouTube videos, blogging, speaking, and teaching his Brand Deal Wizard course. Sponsor Magnet is the culmination of all of his efforts, creating a tangible offering that his fans craved.

Published By Popular Demand

Justin Moore’s book is the key to his lasting legacy. He built his content empire on YouTube videos, blogging, speaking, and teaching his Brand Deal Wizard course. Sponsor Magnet is the culmination of all of his efforts, creating a tangible offering his fans craved.

Building a Brand Legacy

Building a Brand Legacy

Launched on January 21, 2025, Sponsor Magnet has sold more than 8,385 copies across formats and channels, with roughly 13,000 copies in readers’ hands, including ebooks, audiobooks, and giveaway or promotional copies. That includes over 1,000 sales in the first 90 days.

The material for Sponsor Magnet largely comes from Brand Deal Wizard courses Justin taught. By the time he wrote the book the themes and organization had been refined by input from hundreds of students across niches, platforms, and business models.

The final product was not a rough collection of ideas. It was a polished, battle-tested system for creators who wanted to land sponsorships and earn more from brand partnerships.

A CASE STUDY

About Lulu

Lulu is a global publishing technology company serving businesses, publishers, and creators. Through its API-driven platform, Lulu enables customers to sell books internationally using scalable on-demand production, automated fulfillment, and direct-to-consumer sales. Founded in 2002 and headquartered in Research Triangle, North Carolina, Lulu supports millions of titles worldwide through its distributed print infrastructure.

“It was impact. It was legacy. I look at it as kind of an act of service to the next generation of creators.”

That’s what Justin Moore says when asked about the goal for his book, Sponsor Magnet.

After four years of teaching his Brand Deal Wizard course, his audience wanted more. He didn’t decide to write a book so much as feel a compulsion to write it.

But this wasn’t a book written purely for profit. It would be an extension of his years of work, giving the next generation of creative entrepreneurs the roadmap Justin wished he’d had when he first started his career.

What You'll Learn

Here’s a taste of what you’ll find in Justin’s case study:

How he used Lulu’s Print API to integrate on-demand printing

The path he took to grow his audience through multiple content channels

Why offering a book is a powerful way to grow your brand, authority, and revenue

How he used Lulu’s Print API to integrate on-demand printing

The path he took to grow his audience through multiple content channels

Why offering a book is a powerful way to grow your brand, authority, and revenue