Created and run by Marc Pittet, the Mustachian Post is a Swiss-focused personal finance platform that shares content and advice for financial independence. Marc publishes in-depth articles and runs educational programs about managing personal finance. His content is highly respected and valued for his insights and advice.
The Mustachian Post Scaled Print Sales with API-Powered Print-on-Demand
The Mustachian Post Scaled Print Sales with API-Powered Print-on-Demand
A CASE STUDY
An Unconventional Book Launch
Defying conventional marketing advice, Marc ignored social media and launched his book through word of mouth and his email subscribers. His tactics worked, achieving bestseller status in Switzerland by selling more than 3,500 units.
Selling on his own website meant Marc kept readers in his ecosystem while creating a seamless purchasing experience.
Free by 40 in Switzerland
The book is a thoughtful guide to investing, budgeting, and using well-known financial techniques to build wealth. Much of the other financial content Marc found was fragmented and overly technical. His book is aimed at everyday readers who simply want financial security.
A CASE STUDY
Created and run by Marc Pittet, the Mustachian Post is a Swiss-focused personal finance platform that shares content and advice for financial independence. Marc publishes in-depth articles and runs educational programs about managing personal finance. His content is highly respected and valued for his insights and advice.
An Unconventional Book Launch
Defying conventional marketing advice, Marc ignored social media and launched his book through word of mouth and his email subscribers. His tactics worked, achieving bestseller status in Switzerland by selling more than 3,500 units. Selling on his own website meant Marc kept readers in his ecosystem while creating a seamless purchasing experience.
Free by 40 in Switzerland
Marc Pittet, Swiss Financial Planner
Marc Pittet, Swiss Financial Planner
The book is a thoughtful guide to investing, budgeting, and using well-known financial techniques to build wealth. Much of the other financial content Marc found was fragmented and overly technical. His book is aimed at everyday readers who simply want financial security.
Marc Pittet needed a way to convert his online content into a permanent reference book. That’s why he turned to Lulu’s Print APIs to automate fulfillment for his book, Free by 40 in Switzerland: The A-Z Steps to Stop Working at 40, the Swiss Way.
“The book helps with credibility and authority around the topic of financial independence in Switzerland. Some people call me their ‘lighthouse’ about this topic. Positive media and reviews, in turn, bring new readers.”
“People are attracted to my brand because, unlike everyone else, I focus on their country with no jargon, and they can trust me because I actually am myself on my way towards financial independence in Switzerland.”
Get the Mustachian Post Case Study
Download the free case study and discover how the Mustachian Post scaled up using on-demand book production and fulfillment.
Get the Mustachian Post Case Study
Download the free case study and discover how the Mustachian Post scaled up using on-demand book production and fulfillment.
3,500+ copies sold across languages and formats
Achieved bestseller status with no social media
Fully automated printing & fulfillment
Marc Pittet needed a way to convert his online content into a permanent reference book. That’s why he turned to Lulu’s Print APIs to automate fulfillment for his book, Free by 40 in Switzerland: The A-Z Steps to Stop Working at 40, the Swiss Way.