Plumastro founder Guillaume “Gui” Vieille wanted to offer astrology guides like his mother used to make. The only thing is, she was doing the birth charts and books by hand. Gui saw the demand and interest in the birth charts, but needed a way to scale if he wanted to bring them to a larger audience.
Personalization First
From Digital to Printed
Get the Plumastro Case Study
Download the free case study to learn how the team at Plumastro turned individual birth charts into a multiple-product business thriving on personalization.
Get the Plumastro Case Study
Download the free case study to learn how the team at Plumastro turned individual birth charts into a multiple-product business thriving on personalization.
Plumastro founder Guillaume “Gui” Vieille wanted to offer astrology guides like his mother used to make. The only thing is, she was doing the birth charts and books by hand. Gui saw the demand and interest in the birth charts, but needed a way to scale if he wanted to bring them to a larger audience.
Plumastro Prints Personalized Birth Charts at Scale
To ensure their customers get personalized content in every Astrobook they sell, Plumastro’s team meticulously compiles, develops, and reviews each book. Book-of-one printing like this requires a reliable, fast system to meet Gui’s quality standards. Lulu provides just that, with printers reaching over 200 countries and territories.
With over 20,000 happy readers and 1,200 Astrobooks printed this year alone, Plumastro has built a scalable solution for high-quality astrology guides.
Plumastro Prints Personalized Birth Charts
at Scale
Using Lulu’s print API, Plumastro is able to turn the free, personalized birth charts they offer into a print-on-demand Astrobook, built for each customer. This created a source of revenue for Plumastro that supported their free birth chart offering.
The Astrobook is just one part of Plumastro’s offering, but one that introduced complexity to the operations. Books needed to be crafted from the birth chart generated on the site, expanded on by the Plumastro team of astrologers, and printed as a book-of-one for each customer.
A CASE STUDY
About Lulu
Scaling Print for Growing Audiences
Printing needs to be reliable and fast. The Plumastro team builds the book’s contents from the birth chart and inputs from their astrologers. Then the file is sent to print using the unique signs and spirit animal for the cover.
The Lulu API provides the Plumastro team with printing and fulfillment built to scale. Using the API means the Plumastro team has the time to customize the Astrobook and still provide reliable estimates for printing and shipping to their customers.
Since 2002, Lulu has worked hard to introduce advanced technology for authors, creators, businesses, and publishers to print and distribute their work. By taking advantage of the Lulu Print API and other publishing and printing tools, businesses and brands have been able to scale their work, opening new educational channels for a global audience.
